Greg Friedman

Chief Executive Officer

Greg has more than 17 years’ hospitality experience with an emphasis on deal-structure and financing. He successfully has led Peachtree in more than $1 billion in hotel acquisitions, investments and development since co-founding the company.

He formerly was senior vice president of business development for Specialty Finance Group, LLC, a direct lender providing hotel first mortgage and FF&E financing, where he originated more than $2 billion of hotel debt. Previously, Greg was vice president of business development for GMAC Commercial Mortgage – Asset-Backed Lending Division. During his six-year tenure, he originated, closed and funded more than 300 hospitality FF&E financing transactions with an aggregate capital structure exceeding $10 billion.

Greg holds a Bachelor of Arts in Biology from the University of Texas at Austin.