James Bethany

Corporate Director, Revenue Management

As Corporate Director of Revenue Management, James is leading the revenue effort of the Peachtree portfolio. He works directly with the Revenue Managers and hotel teams in the strategic positioning of each hotel to drive top line revenue and grow market share.

James has over 25 years of hospitality experience in a diverse range of positions within full and select service brands. He started his career in a Front Office management role that led to a Controller position while with Lane Hospitality. He then worked with LaQuinta in the Dallas/Fort Worth area in various General Manager roles and later joined their corporate ranks as Director of Revenue Management. His most recent position prior to joining Peachtree was Area Director of Revenue Management for Pillar Hotels & Resorts working with Hilton, Marriott, Choice and IHG brands.