James Bethany

Corporate Director, Revenue Management

James is leading the revenue effort of the Peachtree portfolio by working directly with the Revenue Managers and hotel teams in the strategic positioning of each hotel to drive top line revenue and grow market share.

James has over 25 years of hospitality experience in a diverse range of positions within full and select service brands. He started his career in a Front Office management role that led to a Controller position while with Lane Hospitality. James later worked with LaQuinta in the Dallas/Fort Worth area in various General Manager roles and later joined their corporate ranks as Director of Revenue Management. Prior to joining Peachtree, James held the position as Area Director of Revenue Management with Pillar Hotels & Resorts working with Hilton, Marriott, Choice and IHG brands.