Nicole Adams

Regional Sales Director

Nicole has more than 19 years of sales, marketing and hospitality experience in her new role.  Prior to her Regional Director of Sales role she was the Area Sales Manager and Area Director of Sales & Marketing for Peachtree Hospitality Management. Prior to that, she was the Senior Sales Manager, Catering Sales Manager, Banquet Manager, Front Desk Manager, & Restaurant Manager for several hotels in Chicago, and Alabama. Nicole was responsible for providing training, guidance and coaching of all departments in a hotel and worked to implement sales strategies, grow revenue, and increase market share for a variety of hotel brands.  She specializes in turning around underperforming hotels. During her years in the hotel industry she has won multiple awards for Sales Manager of the Year, #1 Sales Manager ranking nationwide, and Most Improved RevPar. Prior to working in hotels, Nicole worked as a General Manager of several restaurants in Alabama, and worked for the University of Alabama, Auburn and Ole Miss running game day catering and for the athletics departments. She graduated from Easter Illinois University with a degree in Family and Consumer Sciences with a concentration in Hospitality Management and minor in Business Management.