Completing hundreds of real estate investment transactions valued at more than $8.0 billion in total market capitalization, Peachtree has distinct business divisions to source its equity and debt investments and service the assets.



Originating, underwriting and executing hotel real estate investments

Property Management

Driving hotel performance through operational excellence and customer service

Asset Management

Protecting the interests of hotel owners and investors throughout the investment cycle


Developing, repositioning and renovating hotels


Providing preferred equity financing, permanent, bridge and mezzanine loans

Capital Markets

Investment strategies that successfully manage risk while creating long-term value


Element Orlando Universal Blvd
Cumberland House Knoxville, Tapestry Collection by Hilton
Hilton Garden Inn/Home2 Suites Orlando Downtown

Who We Are

Our people are our advantage. With decades of experience in the hospitality industry, our relationships built over time and solidified by real-world experiences differentiate us.

Our deep industry knowledge sees us through all phases of the economic cycle and creates value for all stakeholders.

Flexible and entrepreneurial, we have the power to pivot with agility and execute with confidence.





Latest News

BlueStar Studios, a $180 Million Film and TV Production Center, to Open in Atlanta

Atlanta will continue to grow as a major production hub with the addition of BlueStar Studios, a 53-acre campus now under construction in nearby Forest Park, Ga., that will start operations in the summer of 2023.

The project represents a total investment of $180 million. Development will continue in phases through 2024. Atlanta-based Gala Media Capital, a division of private equity firm Peachtree Group, originated the financing for construction of phase one of the studio development.

The new film and TV production facility will offer 18 purpose-built stages with more than 600,000 square feet of space – ranging in size from 5,000 square feet to over 40,000 square feet each. Productions will have access to two intersecting 100GB fiber lines for supporting all technical needs, including cloud services and virtual as well as traditional production.

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Stonehill PACE Originates $16.3 Million CPACE Financing for Multi-Family Project in Tacoma, Wash

Stonehill PACE officials announced that the company originated its first commercial property assessed clean energy (C-PACE) financing in the state of Washington with a $16.3 million loan for the Cornus House, a new 199-unit multifamily project with 1,233 square feet of retail development.

“For eligible projects, C-PACE financing remains one of the more attractive venues to get a project over the finish line,” said Jared Schlosser, Stonehill’s senior vice president and head of Stonehill PACE. “The Cornus House is a great project in a strong market led by a savvy ownership group with 30-plus years of commercial real estate experience and a portfolio of more than 800 apartments. This C-PACE financing is the final piece to complete the financing puzzle.”

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Peachtree Rebrands to Match Investment Expansion

An expanded breadth of investment types has led Peachtree Hotel Group to rebrand as Peachtree Group to manage and control its multi-billion-dollar investment portfolio and direct investment strategies across its distinct operating and real estate divisions, including hospitality, commercial lending, residential development and capital markets.

As it more specifically relates to its ongoing hospitality investment strategy, Peachtree Group CEO Greg Friedman said evolving economic dynamics are influencing its approach. “The difficulty it creates on the acquisition front makes a solid case to focus on developments,” Friedman said. “You are less concerned about the short-term headwinds. Everything happening now is transitory; nothing is permanently changing the fundamentals of hospitality.”

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Find your future and live your passion with Peachtree Hotel Group