Portrait of Greg Friedman

Greg Friedman

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Managing Principal, Chief Executive Officer

Greg has more than 21 years of hospitality experience with an emphasis on deal-structuring and financing. He was formerly Senior Vice President of Business Development for Specialty Finance Group, LLC, a direct lender providing hotel-first mortgage and FF&E financing where he originated more than $2 billion of hotel debt. Previously, Greg was Vice President of Business Development for GMAC Commercial Mortgage's Asset-Backed Lending Division. During his six-year tenure, he originated, closed and funded more than 300 hospitality FF&E financing transactions with an aggregate capital structure exceeding $10 billion. Greg holds a Bachelor of Arts in Biology from the University of Texas at Austin.

What's your favorite quote?
“The most important thing in communication is hearing what isn't said.”
What movie would you like to make a sequel for?
Wedding Crashers
Your greatest professional achievement?
Co-founding Peachtree Hotel Group