Greg Friedman
Managing Principal, Chief Executive Officer
Greg has successfully led Peachtree in more than $4.2 billion in hotel acquisitions, investments and development since co-founding the company.
Greg has more than 21 years of hospitality experience with an emphasis on deal-structuring and financing. He was formerly Senior Vice President of Business Development for Specialty Finance Group, LLC, a direct lender providing hotel-first mortgage and FF&E financing where he originated more than $2 billion of hotel debt. Previously, Greg was Vice President of Business Development for GMAC Commercial Mortgage's Asset-Backed Lending Division. During his six-year tenure, he originated, closed and funded more than 300 hospitality FF&E financing transactions with an aggregate capital structure exceeding $10 billion. Greg holds a Bachelor of Arts in Biology from the University of Texas at Austin.