Greg Friedman

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Managing Principal, Chief Executive Officer

Greg has more than 22 years of hospitality experience with an emphasis on deal-structuring and financing. He was formerly Senior Vice President of Business Development for Specialty Finance Group, LLC, a direct lender providing hotel-first mortgage and FF&E financing, originating more than $2 billion of hotel debt. Previously, Greg was Vice President of Business Development for GMAC Commercial Mortgage's Asset-Backed Lending Division. He originated, closed, and funded more than 300 hospitality FF&E financing transactions with an aggregate capital structure exceeding $10 billion during his six-year tenure.

Greg holds a Bachelor of Arts in Biology from the University of Texas at Austin. He currently is a board member for the American Hotel & Lodging Association.

What's your favorite quote?
“The most important thing in communication is hearing what isn't said.”
What movie would you like to make a sequel for?
Wedding Crashers
Your greatest professional achievement?
Co-founding Peachtree Hotel Group