Greg Friedman

Email Logo
Managing Principal, Chief Executive Officer

Greg has more than 23 years of hospitality experience with an emphasis on deal-structuring and financing. He was formerly Senior Vice President of Business Development for Specialty Finance Group, originating more than $2.0 billion of hotel debt.

Greg is a graduate of the University of Texas at Austin and is a board member of the American Hotel & Lodging Association. He also serves on the real estate fund advisory board for the Texas McCombs School of Business at the University of Texas at Austin, and he is a member of the Real Estate Roundtable, a nonprofit public policy organization based in Washington, D.C., that represents the interests of real estate.

What's your favorite quote?
“The most important thing in communication is hearing what isn't said.”
What movie would you like to make a sequel for?
Wedding Crashers
Your greatest professional achievement?
Co-founding Peachtree Hotel Group