Completing hundreds of real estate investment transactions valued at more than $6.9 billion in total market capitalization, Peachtree has distinct business divisions to source its equity and debt investments and service the assets.



Originating, underwriting and executing hotel real estate investments

Property Management

Driving hotel performance through operational excellence and customer service

Asset Management

Protecting the interests of hotel owners and investors throughout the investment cycle


Developing, repositioning and renovating hotels


Providing preferred equity financing, permanent, bridge and mezzanine loans

Capital Markets

Investment strategies that successfully manage risk while creating long-term value


Element Orlando Universal Blvd
Cumberland House Knoxville, Tapestry Collection by Hilton
Hilton Garden Inn/Home2 Suites Orlando Downtown

Who We Are

Our people are our advantage. With decades of experience in the hospitality industry, our relationships built over time and solidified by real-world experiences differentiate us.

Our deep industry knowledge sees us through all phases of the economic cycle and creates value for all stakeholders.

Flexible and entrepreneurial, we have the power to pivot with agility and execute with confidence.





Latest News

Peachtree Appoints Former CIO to Head Its 1031 Exchange Delaware Statutory Trust Program

Peachtree Group is proud to welcome Tim Witt as its president of the company’s newly launched 1031 Exchange Delaware Statutory Trust (“DST”) program. As former Chief Investment Officer of DAI Securities, Witt has more than 25 years of experience with a focus on alternative investments. He is a proven leader with expertise in finding investment solutions that can provide attractive, risk-adjusted returns

“As we expand our array of high-quality, diversified investment strategies, we wanted to create 1031 Exchange DSTs to provide tax deferral strategies in the hospitality sector,” said Greg Friedman, Peachtree’s CEO and managing principal. “To strengthen our vertically integrated investment platform that will benefit our stakeholders, we knew Tim’s experience building out alternative investment platforms would be the perfect fit to launch our program.”

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Peachtree Hotel Group’s Principals Form Peachtree Group to Lead its Increasingly Diversified Investment Portfolio

The managing principals of Peachtree Hotel Group announced today that they have formed Peachtree Group. This new company will manage and control its multi-billion-dollar investment portfolio and direct investment strategies across its distinct operating and real estate divisions, including hospitality, commercial lending, residential development and capital markets.

“The expanded breadth of investment types we are undertaking warranted the formation of Peachtree Group without Hotel in the moniker,” said Greg Friedman, Peachtree’s CEO and managing principal. “This transformative structure provides a significant opportunity to unlock the full potential of our integrated real estate investment platform that has served us well in the hospitality sector to expand into other real estate sectors and businesses.”

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Grand Opening of Homewood Suites by Hilton Louisville

A new hotel in proximity to major Louisville draws like Churchill Downs and Cardinal Stadium recently opened.

Homewood Suites by Hilton Louisville Airport opened in May at 130 Central Ave., although it’s hosting its official ribbon-cutting event Thursday. The hotel comes from Atlanta-based Peachtree Hotel Group

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